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Wistia Customize Features

More Ways to Get Conversions Through Video

Annotation Links

Example 1

Here they used to:

  • At the beginning of the video - Link the author's biographies on our website. 
  • At 2:10 - Two links that are external or internal that relate to the content for extra context.

Multiple annotations can be added at the same timestamp and can be added at any time after the video has been embedded. So if we write an article that is relevant or need to update links to the most up-to-date information we can.

Example 2

You don't need to use just annotation links only! These can be combined with Turnstiles and Call to Actions.

  • 0:43 - External link to ODG State Adoptions Map. This is a light-colored annotation link example.
  • 1:01 - Article about PBMs. This is a dark-colored annotation link example.

At the end of the video there is a Turnstile included as well, to show how we can add both features to increase engagement, time spent on the page or video, and potentially get new leads through a form. 

Call to Action

Example 1

This is an example of a text-only CTA. According to Wisita's 2023 State of Video Report, Over three-quarters (79%) of customized videos contain text Calls to Action. It's the easiest to implement since it only needs content and a link. 

  • Example Timestamp: 0:17
Example 2

This is an example of an Image CTA. This uses one of the social cards in the campaign but can be customized specifically for video content. In Wistia's 2023 State of Video Report, Image CTAs pay off better than Text CTAs - 21% for images compared to 18.5% for text. Image CTAs can be customized with our colors, campaign look, and can stand out more than a Text CTA. 

  • Example Timestamp: 1:24

Email Capture Form / Turnstile

Example 1

Here is an example of a skippable email capture form in Q1 of a video. These can be placed at any point in the video and time placement can be A/B tested as well. Conversion rates also vary between the length of a video. For this 15-minute video, conversions were higher in Q1 and Q4 according to Wistia's 2024 State of Video Report. 

  • Example Timestamp: 0:55
  • There's also a Call To Action at the very end of the video. 
Example 2

Here is an example of a Gated Video using email capture forms. You can turn on and off the 'Skip' function. With other Customize features available, we can mix and match them for other ways to keep our audience engaged.

  • Example Timestamp: Very beginning of the video.
Example 3

Here is an example of a Hover State email capture form. The form will appear at any point a cursor goes across the video, so the viewer can interact with it at any point. The video will not stop when this happens for an uninterrupted experience. 

  • Click "Play" on the video to see it in action.

Channels

Here is an example of an embedded Channel. These can have subscribers, are customizable, and can be updated at any time. These are searchable and can have sections as well, so our audience can find exactly what they are looking for.

 

A/B Test

Here is an example of an A/B Test. The main difference is the thumbnail selected: Smiling or Not. You should see one or the other in this example. This is a great way to test one aspect of the video to see what will get more engagement. 

Wista A/B Test Image

Wistia-Pardot Form Example

Coming Soon!